http://chrishynesphoto.blogspot.com/2014/01/ten-slices-to-try-pizza-story-for.html

Typography Identification

The magazine spread does a good job of using several typography techniques to bring attention for viewing (Figure 1). The left side purple boxed typeface for “Pizza We Love” is decorative. It has the added element of negative space in the middle, making it more of an outlined letter. The blue box on the left shows good examples of Modern type with its serifs and thick/thin lines. On the right purple box is a sans serif type with its thick lines. The blue boxed type on the right is oldstyle for its thick to thin weight and the serifs.

Typeface Contrast

On the figure 2 image, on the right he two type faces are contrasting in the blue box because of the difference in weight. The contrast of the green and purple areas on the right is the type size. They also use different typefaces oldstyle and san serif that contrast each other.  On the left blue box, they use three different colors contrasting the type to help the information pop. The color changes do not take away from the pizza.

Photography

The photographer used the rule of thirds for the left side of the spread (Figure 3). By doing this the pizza does not overpower the page. Allowing the text to be equally prominent to the pizza show how the rule of thirds can give eye pleasing contrast. The next picture (Figure 4) shows good depth by adding crumbs to the background of the pizza slice. The shadowing on the left of the slice gives proportion for a 3-D effect. The left page purple outline shows several elements that lend to the dimension of the photo. First you see shadow and crumbs like mentioned in the right page. The peaks and valley of the pizza toppings factors into the depth of the photo. It allows the eye to see the different toppings individually and together.

Alternate Photos

The photos I took mimicked the original photo. I used different elements to give a different feel or texture to the subject. In the wood background photo (Figure 5), the pizza I made was bland in color. I used a plate with color to give more depth. While I liked this slight twist on the photo, I can see this as most eye pleasing for the color warmth. Next, I took a picture with a bland background (Figure 6) to only bring attention to the pizza and plate. Lastly, I placed the pizza on a place mat (Figure 7) that had a neutral coloring to see if it brought out more color in the subject. This was the one I liked best for its simplicity and the design of the background it has leading lines and helps to give pop to the pizza color.In trying all the backgrounds and different lighting, I did take many pictures with different elements to see what would happen.

Conclusion

The above principles all contribute to the design of the spread together complementing each other. The rule of thirds keeps the photo from being overpowering. The depth gives dimension and feel for the food. The backgrounds between the two pages are opposites of light and warm to give design contrast. The typefaces used draw the eye to the content and interest by their visual effects. Alone these would not give a whole feel for interest of the reader. Put together they make a statement of “check this out”. My favorite was the decorative type that leads you to the photo of the pizza below it. I felt just enough fun for a pizza night and comfort to be interested in the subject matter.

This pizza spread lends to the hunger and desires of the American pizza lovers’ appetite for new combinations. Pizza has become an American pastime that is a staple in diets of pizza enthusiasts. PhotographerChris’s blog gives the following information, “January- it’s cold, it’s dark, it’s time for the perfect comfort food- pizza!  Check out some tempting new flavors from of our favorite Madison pizzerias:  Grampa’s Pizzeria, Ian’s Pizza, Paisan’s, Pizza Brutta, Cafe Porta Alba, Glass Nickel Pizza Co., Lombardinos, Naples 15, Luigi’s Pizza, and Roman Candle Pizzeria.”